Dirk De Grooff


has a PhD in Social Sciences (1978), and is Professor at KU Leuven. He is specialized in communication technology, online marketing, and internet search strategies. He is head of the Meaningful Interactions Lab (mintlab), and founder of the Mediacenter  at KU Leuven, and several companies, including HyperVision (internet services and online marketing, now Agency.com), U-sentric (user experience and design) and Userplus (software for usability testing, now Humix).


Last update: September 2016


Articles published on IXD&A:


The Tactics of Everyday Practice: A Semiotic Approach to Appropriation, N.29, 2016, pp. 99 - 120, abstractdownload