Marc Busch


is working at AIT Austrian Institute of Technology and responsible for the conduction of applied industrial research projects in which persuasive technologies and persuasive games are investigated, developed and used to solve societal and industrial challenges. In these projects, Marc covers several areas such as information security, health and customer loyalty. He completed a Master of Science degree in Psychology at the University of Vienna. A central focus of his work is the personalization of persuasive technologies and games, in which he currently pursues a PhD at the University of Salzburg.


Last update: September 2016


Articles published on IXD&A:

Using Player Type Models for Personalized Game Design – An Empirical Investigation, N.28, pp. 145 - 163, abstractdownload